Despite the COVID-19 pandemic, Cotton Council International (CCI), the overseas promotion arm of the National Cotton Council, continues its work to promote U.S. cotton around the world. CCI recently launched Cotton USA Solutions, a new consultancy program to increase profitability and improve productivity for the textile mills and manufacturers that use U.S. cotton around the world. The program and consultations are available in person or virtually and they are complimentary for Cotton USA licensees with a U.S. Cotton Trust Protocol membership. Roger Gilmartin, Special Advisor to the program, joins us to talk about the work of CCI, the new consultancy offerings, and what this all means to the U.S. cotton farmer.
For more information, please visit www.cottonusa.org/solutions