Kim Kitchings, Senior Vice President of Consumer Marketing at Cotton Incorporated shares that the organization is celebrating the 50th anniversary of the Seal of Cotton trademark.
The iconic Seal of Cotton logo transformed cotton from an agricultural commodity into a globally recognized symbol of natural comfort, trust, and sustainability. Today, the Seal of Cotton is used by over 950 brands in nearly 70 countries, becoming a global symbol associated with fashion, durability, quality, and sustainability. Nearly 8 in 10 consumers have awareness for the Seal, according to Cotton Incorporated’s 2023 Seal of Cotton Consumer Research, allowing shoppers to make mindful purchasing decisions on a natural, sustainable fiber that’s known and trusted.
For more information about the Seal of Cotton visit TheFabricOfOurLives.com.